Advertising in a small business is an art that no one should underestimate. Many companies today often misunderstand its potential in how it can affect a small business largely. Some think that it is irrelevant to start advertising thinking that during this stage it is impossible to compete with larger brands. A lot of people take this for granted but small business advertising, if understood correctly by its laws, can reap huge rewards for the company as well as the business owner.
The Small Business Administration states that according to its statistics, there should be a 5% budget for advertising in the total sales of every entrepreneur. Many people argue that 5% is too small for a business that competes in terms of advertising. A company that dedicated only 5% of its finances to its advertising can be done only if the entrepreneur understands the proven laws of small business advertising.
Here are some of the laws of advertising in a small business in order for it to become successful:
1. Utilizing only one message. Keep your advertisements simple, conveying only a single message so that it will stay in the minds of people whenever they come up with a problem that requires your expertise or products. The core of your message should penetrate your target market in no more than 3 seconds.
2. Include credibility in your ads. Distrusting common advertisements have become a human nature among many families that have been tricked into purchasing fraud products. In order to get around this, you should state a claim in your advertisement that will erase the doubt in your prospects. Make an advertisement that will be seen as a trusted brand every time a new person sees it.
3. Put your advertising to the test. There are many large companies out there that waste a lot of money because they have not tested their advertisements. In the case of small businesses, they do not have the luxury to do so. That is why a good alternative to this is to use coupons and special promos to measure the headline, placement and timing of your ads. It is advisable to test one product at a time and through one medium. Testing can be easy and simple such as asking one customer a week what they think of your brand.
4. Advertise with accuracy. A successful business can only be achieved if their advertising focused on only one target market. Focus your message to one target group because in this way, you are able to take advantage of focusing in one aspect.
Having a poor response in your target market is not the fault of the medium you are using. Most of the time, there is a problem with your message and how you deliver it to your prospects. Remember that small business advertising is not a quick solution but it requires planning, exposure and testing in order to make an impact in your business. If done correctly, this can be a winning strategy for your small business.