One of the biggest challenges for a small business is advertising. Unlike large companies and corporations, small businesses do not have the large budgets and seemingly bottomless bank accounts to fund large advertising campaigns. However, the fact remains that in order to survive and remain competitive, they need to advertise and have an advertising campaign running.
If a business cannot afford at least 20% towards their advertising budget, then they are forced to be even more creative. This is where you come in as a Small Business Advertising agency. You can provide a solution for those with little money to invest. Although they might prefer to do it themselves, in order to save money, your sales pitch will need to include removing this challenge and providing them with a headache free solution.
Businesses that are struggling as well as those that are currently successful will be looking for ways to solve their problems and advertising always feels like a worthy investment. It is easy for a business owner to get excited about advertising and how they might increase their sales. As a professional small business advertiser, your job will be to help bring this dream alive. Since small businesses cannot afford to waste money on advertising that does not work, they can really use a person that can focus on their company.
You will want to come up with creative advertising campaigns for each company and sell them the dream based on this campaign. A campaign that will reach the target market / demographic, be affordable and produce a result in a short period of time. If your campaign is measurable, affordable and successful, you can repeat it over and over again to make big money in small business advertising.
